Marketing Partnerships Management – Basketball Africa League




Dakar, Senegal, Dakar, Senegal(SN), 10200

This position will be primarily responsible for managing local/regional marketing partners for BAL Africa.  This position calls for someone with strong client-servicing, project management and relationship-building skills.  The ideal candidate will be a problem-solver and someone who can identify and deliver value to marketing partners.

Major Responsibilities:


  • Manage and service BAL Africa marketing partners with a focus on upsell opportunities.
  • Serve as day-to-day contact on partnership matters ranging from contractual deliverables to activation strategy.
  • Manage day-to-day partner activation processes including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking.
  • Manage all requirements of the BAL Compliance Policy for all partner renewals.
  • Regular follow up with global account teams in NY to pitch regional partnership opportunities.
  • Generate and present marketing partner reports to assess partnership ROI.  Execute against partnership goals and success metrics, implement a measurement plan, for monitoring effectiveness and providing regular partner reporting.
  • Build effective working relationships and strong consensus with key BAL constituencies including: sub-departments within Global Partnerships, Events, Media (Broadcast and Digital), Content, Public Relations, Legal, Licensing, Social Responsibility, Team Marketing & Business Operations, Basketball Operations, Player Marketing, and BAL Entertainment.
  • Develop and leverage strong relationships and build credibility with external partners and their lead agencies.
  • Manage budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system.
  • Develop an understanding of partners’ marketing/business goals, objectives, target audience and integrate these into contractual delivery plans.
  • Assist in global coordination of partner benefits at international events.
  • Support in identification of areas of opportunity and develop upsell proposals for partners throughout the season.
  • Has ownership of accounts with some autonomy.
  • Responsible for the fulfillment of contract requirements.
  • Develop and maintain favorable relationships with new and existing partners.
  • Coordinate with cross functional groups/departments on project and client needs
  • When applicable, coordinate and provide pre-event planning and provide on-site support or activation assistance for any partner events.
  • Provide regular updates to senior staff concerning partnership matters, financial status, etc.
  • Lead brainstorming sessions to deliver best in class benefits to partners.


Required Skills/Knowledge:


  • Strong understanding of sponsorship activation including events, media, marketing rights, content, etc.
  • Must be highly motivated, proactive, self-starter with high energy and team spirit.
  • Strong business savvy.
  • Excellent presentation skills, including the ability to lead discussions and interact with senior executives (internally and externally).
  • Strong financial and analytical skills; ability to create internal and external reports.
  • Ability to forecast issues in projects, troubleshoot, and problem solve with internal constituents and external partners.
  • High level of proficiency in Microsoft Word, Excel and PowerPoint.
  • A minimum of conversational French language skills preferred.


Experience Needed:


  • Minimum of 7 years of professional experience in relevant field (marketing, advertising, account management, or brand management).
  • Proven negotiation/sales skills and experience.
  • Prior experience supporting internal and external relationships, developing presentations and thinking creatively, a strong plus.


        Educational Background Required:

  •        Bachelor’s degree in Business, Marketing or related discipline

Job Segment:
PR, Marketing Manager, Advertising, Compliance, Field Marketing, Marketing, Legal

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