Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.  

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. 

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


The Manager, Fan Analytics will be a key part of the Fan Engagement & Analytics team deriving data-driven insights for the league and its 32 Clubs. This person will also collaborate with the BLADE Project Team, specifically in the quantitative and qualitative analysis of all related Fan Data. The Manager will work closely with the Manager, Quantitative Analytics and Vice President, Data Strategy to derive actionable insights from both raw data and data sourced from statistical models


  • Collaborate internally with fan engagement, growth marketing, business development, events, business analytics and other departments as needed to provide data-driven insights and create streamlined data sharing/presentation procedures
  • Analyze League and Club (BLADE) data to provide insights and analysis of ticket and premium growth opportunities and consumer trends
  • Establish quality standards for completion of customer profiles and general data accuracy and hygiene
  • Interface with NHL Clubs to assess fan data and provide insightful analysis on a club-by-club basis
  • Manage sponsorship and premium seating data portals and data collection processes
  • Create simple, easily understood and informative data visualizations 
  • Contribute to the planning and execution of NHL Ticketing Workshops, Analytics Workshops, and other League meetings
  • Be well-versed in sports industry standard metrics and work to position the NHL as a leader in this area

The ideal candidate will, at minimum, have a degree in a relevant area from a four-year college or university and 2+ years of work experience data strategy or analytics role, preferably within a major professional/collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA), or in hospitality (airlines, hotels etc.) understanding the loyalty programs.  

In addition to the above, the ideal candidate will have:  

  • Strong technical skills including advanced Tableau and Microsoft Excel/PowerPoint skills
  • Experience or working knowledge in one or more languages or applications (e.g. Python, R, SQL, SPSS Modeler)
  • Excellent interpersonal and organizational skills, attention to detail, and follow-through
  • Strong written and verbal communication skills with the ability to translate data into actionable insights
  • Ability to maintain high level of confidentiality and professionalism and use independent discretion when sharing information
  • Ability to travel (domestic and international) periodically for business purposes and to work long hours as department workflow necessitates
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
  • Accountability
  • Adaptability               
  • Communication             
  • Critical Thinking
  • Inclusion
  • Professionalism
  • Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees: 
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance.  PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period.  The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.   
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health.  In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.  
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities.  Hybrid work schedules are available for a majority of our roles.  
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards.  When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture.  Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role.  We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.  NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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