Commercial Activation – WNBA




New York, NY, United States of America(US), 10022

WORK OPTION: [[Hybrid]]


The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary:
This position will serve as both a key day-to-day liaison between Marketing Partnerships & Media (MP&M) and relevant WNBA subgroups (e.g., Growth & Innovation, Marketing, Player Programs, Digital Products, Finance, Communications). This commercial-minded and process-oriented individual will focus on the process and execution of marketing partnership programs and deliverables that help drive league revenue and marketing partner objectives.


Major Responsibilities:

  • Support the fulfillment of all WNBA-only marketing partners’ sponsorship benefits
  • Work across the organization to ensure input and approvals are obtained. Particular focus on collaboration with Events, Creative Services, Live Programming & Entertainment
  • Support the WNBA Commercial Solutions Manager and ensure successful working relationships between GP&M, WNBA, Finance, Communications, and other departments that work closely on partner marketing & media partnership matters
  • Manage all event and non-media inventory for the WNBA 
  • Develop close working relationship between MPM and WNBA subgroups to ensure successful resourcing against all contractual deliverables
  • Execute against partnership goals and success metrics and implement a measurement plan for monitoring effectiveness and providing regular reporting
  • Lead necessary information gathering and communications in areas such as up-to-date partnership lists and sponsored programs and platforms, WNBA marketing partner financials, benefit commitments, etc.
  • Collaborate with Business Development and other departments to create presentations, review proposals and other materials to engage existing and prospective partners to participate in new and existing programming
  • Assist with execution of WNBA platforms and programs, on an ad hoc basis, with focus on partner activation
  • Work closely with account teams on partner objectives and their alignment with program objectives
  • Oversee development and production of creative elements and traffic approvals for program materials
  • Compile and provide internal updates on program development and execution
  • Keep records and recommendations for internal and external purposes
  • Communicate key issues internally via status reports and meeting updates


Required Education/Professional Experience:

  • Bachelor’s Degree Preferred fields of study: Marketing, Advertising, Sports Management, or Communications
  • 1 – 2 year professional experience in relevant field (experiential marketing, account management, or brand management)


Required Skills/Knowledge Attributes:

  •  Solid understanding of all facets of sponsorship activation including marketing rights, event marketing, experiential marketing, media, brand management, hospitality, content, etc. 
  • Strong relationship management skills, including the ability to build trust and credibility and adapt to various personalities and working styles 
  • Strong presentation skills, including the ability to lead discussions and interact with senior executives (internally and externally) 
  • Must be highly motivated, proactive, self-starter with high energy and team spirit 
  • Must be a solutions oriented individual committed to troubleshooting and problem solving with internal constituents and external partners 
  • Ability to creatively find solutions to problems in high pressure environments 
  • Strong organizational skills with ability to prioritize effectively 
  • Excellent verbal and written communication skills 
  • Proficient in Microsoft Word, Excel and PowerPoint


Salary Range: [[$80,000 – $90,000]] 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women.  Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

Job Segment:
Event Marketing, Brand Manager, Branding, Relationship Manager, Advertising, Marketing, Customer Service

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